How to Charge Fod Character Designs for Comercial Use
How to charge for graphic design
Unfortunately, there is no hard and fast rule that can be used over and over again. You're not going to get every job you bid on and you don't want to.
No designer can afford to waste time putting together proposals that don't get accepted. I'm sure any freelance graphic designer with a mortgage can attest to this. Streamline your bidding process to weed out time wasters and land more legitimate clients.
What are other freelance designers in your area are charging? This will help establish a guideline for what is a fair and acceptable hourly rate or flat fee. You don't want to charge too much, its all about perception, if you're seen as cheap clients may think the product you're offering is inferior.
Information is key
When you speak with a client about a new job make sure that you get as much information from them as possible. I have put together a very helpful questionnaire that I get prospectives to fill out.
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Some questions you may want to ask:
• What is the project type (a redesign, or a new design)?
• What sort of design do they want done?
• In what way do they differ from their competition?
• What would they like designed?
• Where will it be used?
• Do they have a tagline or slogan?
• Do you have specific images or icons that you wish to portray in your design?
• What attributes of your business would you like your design to reflect?
• What is the overall message you want to convey to your target audience?
• Who are your main competitors? Please list their websites if possible.
• What are your thoughts about their design and how do you want to differ?
• Project budget?
• What other requirements relate to this job?
From this information I am able work out what is needed and the time it will take to get the project completed. Every job is different, but this gives you a place to start. Most clients want to know a hard cost for the finished work and not an hourly rate.
Sometimes an hourly rate can even scare potential clients off simply because it's too open ended. To bid a flat rate effectively, set an hourly rate for the amount of time you think it will take to complete the job, if they are a new client, always allow alittle bit of a buffer of extra time and even more of they are a new client.
Hourly rates and design fees
Use your own design experience to help determine the potential hours that may go into a job. For instance, a client wants you to bid on a logo, letterhead, envelope and business card design package. This could take you anywhere from 6 to 16 hours depending on the client and complexity of the job. So, you estimate the job at 16 hours and a rate of, we'll say $65 an hour, which equals $1,040. Hourly rates and design fees are going to vary, but here'swhat your client proposal may look like;
Company Logo / Identity:
$800 – $1,200
Proposal:
Will provide at least 2-3 concepts for your logo, letterheads and business cards. Will proceed with development after verbal or written approval on development via email. Concepts will be presented via email and/or other specified method. You can expect to see initial development within 2 weeks. If major changes or reworks are requested after an approval design is subject to hourly rate of $65 per hour. Finished Art will be provided to you in print ready format (Set up for print production.)
*If you choose to proceed with us our payment terms are 50% deposit to start and 50% upon completion. Sometimes you will get a client who wants work done beyond the scope of a project.
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You should make sure that you're covered in that event too. I would go to my hourly rate for all work provided above and beyond the scope of the project. Like many things the key to an effective estimate is to be clear!
Specify a fair price and include the services you are going to provide. This could be anything from stating that you will provide 2 to 3 initial concepts to your time frame and terms of payment. Be specific! The less questions you leave your client with, the more professional you appear and the greater the chance of securing the job at a price that works for both of you.
About Author Josephine Abbatangelo 
Since graduating from Swinburne School of Design with a degree in Graphic Design, Josephine has spent many years gaining valuable experience in various studio environments and advertising agencies. She is capable of exceptional design solutions that are simple, intelligent and unique and is committed to design excellence as well as understanding the importance of developing and maintaining strong branding, and meeting stringent deadlines.Her multi-disciplinary studio FREERANGE DESIGN & COMMUNICATION seeks to explore a new direction in both design and client relationships, where the results speak of collaborative approach and unique vision. This process ensures highly considered, relevant and memorable solutions that defy the typical cookie-cutter design method.
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How to Charge Fod Character Designs for Comercial Use
Source: https://www.serviceseeking.com.au/blog/how-to-charge-for-graphic-design/
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